Being part of European Union, Baltic companies are forced to compete in global arena. Baltic’s joining EU is encouraging a bigger inflow of foreign investment, more mergers and acquisitions, more new companies established, with a consequent need for good key people. The consolidation of many sectors and the impact of new-economy businesses have created a marketplace of extraordinary change and fluidity. The economical growth has provided companies with revenue and resources to expand, but at the same time, it bolstered expectations of owners, investors and corporate boards.